Visibility and networking
In order for customers to choose your products and services, you need to make it easy for them to find information.
Make yourself visible in the marketplace
You should therefore carefully think through your target group and how to best reach it.
A lot of it’s up to you and doesn’t necessarily require spending money. Below we have listed some ways of becoming more visible.
Read more about:
- Will you start up alone? If not, who will start up with you?
- Many people find it very rewarding to help
- Dare to ask
- Building teams and networks
Building teams and networks. It’s important to have someone to bounce ideas off along the way.
Will you start up alone? If not, who will start up with you?
Even if the idea is good, and you believe in it, you must be realistic and think through a number of critical questions such as:
- Are you the right person to put this idea out into the world?
- Do you have the time, skills and resources to make this a success?
You have the greatest influence over whether this will be a success or not.
Many people find it very rewarding to help
- It’s hard work starting up on your own, and many people find it difficult asking for help.
- Some people think they can manage everything themselves. They’re usually the ones who need the most help.
Dare to ask
- A common feature of those who succeed is that they ask for help and know when they need help.
- Finding a mentor is a good idea. A mentor can be a person who has previous experience of starting a company. Preferably in a similar industry.
- Here it’s important that you do the work, but that your mentor encourages you, provides input and opens doors for you.
Building teams and networks
- When you have an idea, it’s normal to talk about it with friends and family. It’s important to distinguish between the professional and the private feedback you get. This is because friends and family usually cheer you on regardless.
- Find yourself a team of skilled people who are ideally a little different from you and how you think.
- For example, if you are good at developing things, it’s a good idea to find someone who can sell what you’re developing. You can then focus on development and your partner on getting your stock sold.
Start-up advisory team explains: Introduction to marketing
Start-up adviser, Hoang Minh Trinh, gives a simple introduction to marketing with good tips on how to get started.
(12:24 mins)
Online shop
Should you open an online shop?
Remember comprehensive product descriptions, good pictures, supplier and payment options, customer service and returns. It’s important to make both ordering and payment easy for customers. If this is not in place, it will be hard work persuading the customer to come back.
Website
A website makes the business visible in the marketplace, and searchable on Google. Focus on good content adapted to your target group, with good images and preferably videos. Remember that the website should be adapted to both desktops and different mobile devices.
To get higher up in the Google rankings, the content of your website’s pages must be relevant to the potential customers you’re looking for. Therefore, find out which keywords and topics best describe your products and services.
Keywords: SEO
Social media
A presence on social media can be both a cheap and effective way of marketing what you offer.
There are countless social media channels. Think about how your target audience consumes content, which channels and media they use and tailor the content accordingly.