Visibility and networking
In order for customers to choose your products and services, you need to make it easy for them to find information.
Make yourself visible in the marketplace
You should therefore carefully think through your target group and how to best reach it.
A lot of it’s up to you and doesn’t necessarily require spending money. Below we have listed some ways of becoming more visible.
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- Will you start up alone? If not, who will start up with you?
- Many people find it very rewarding to help
- Dare to ask
- Building teams and networks
Building teams and networks. It’s important to have someone to bounce ideas off along the way.
Will you start up alone? If not, who will start up with you?
Even if the idea is good, and you believe in it, you must be realistic and think through a number of critical questions such as:
- Are you the right person to put this idea out into the world?
- Do you have the time, skills and resources to make this a success?
You have the greatest influence over whether this will be a success or not.
Many people find it very rewarding to help
- It’s hard work starting up on your own, and many people find it difficult asking for help.
- Some people think they can manage everything themselves. They’re usually the ones who need the most help.
Dare to ask
- A common feature of those who succeed is that they ask for help and know when they need help.
- Finding a mentor is a good idea. A mentor might be someone who has experience of starting a company themselves. Ideally in a similar industry.
- Here it’s important that you do the work, but that your mentor encourages you, provides input and opens doors for you.
Building teams and networks
- When you’re deliberating an idea, it’s normal to talk about it with friends and family. It’s important to differentiate between the professional and the private feedback you get. This is because friends and family will often encourage you no matter what.
- Find yourself a team of skilled people who are ideally a little different from you and how you think.
- For example, if you’re good at developing things, it’s a good idea to find someone who can sell what you’re developing. You can then focus on development and your partner on getting your stock sold.
Online shop
Should you open an online shop?
Remember to include product descriptions, good images, delivery and payment options, customer service and return options. It’s important to make both ordering and payment easy for your customers. If this is not in place, the customer may not be tempted to come back.
Create a great website
A website makes the business visible in the market and searchable on Google. Focus on quality content tailored to your target audience, with appealing images and ideally videos too. Remember that your website should be adapted to fit both desktop computers and various mobile devices.
To get higher up in the Google rankings, the content of your website’s pages must be relevant to the potential customers you’re looking for. Therefore, find out which keywords and topics best describe your products and services.
Keywords: SEO
Social media
A presence on social media can be both a cheap and effective way of marketing what you offer.
There are countless social media platforms. Think about how your target audience consumes content, which channels and media they use and tailor the content accordingly.