Strategy, mission and values

Our surroundings are constantly evolving. Understanding changes in customer needs and expectations, the competitive landscape and trends, are important to succeed. The Group's strategy is set up to guide us to meet the changes in the world around us.

In DNB we work, every day, to have a high level of trust, so that the customer chooses us.

We're clear about why DNB is a good choice for you and your business. Strong competitiveness and profitable growth allow us to deliver sustainable value creation.

DNB is made up of the people who work here. In order to deliver the best of DNB to our customers, owners and the society, we raise each other's levels, and find the solutions together.

Going forward, we will work to win four must-win-battles:

• The mortgage and digital sales champion
• Easy to become and remain a customer
• No. 1 choice for active savings and investment customers
• The most cost-effective bank in the Nordics

Our mission describes our long-term vision and a goal we'll strive to achieve every day. To help simplify life for people and businesses and make them prosper - that's why we're building the world's best bank for Norway.

The values are intended to guide the choices we make and how we act, in order to deliver on our strategy and mission.

• Customer first
• Do the right thing
• Get it done
• One team